I was tasked to create a new campaign for the Hertz South American and European markets. I developed a new look and a new message that was less corporate and focused more on the experience and less on cars themselves. The concept is to show that the destination is what’s most important and Hertz is the way to get you there!

Once this look was established Hertz began their revamp of the Adrenalin Collection. I worked closely with the Hertz marketing team to develop guidelines for the new look and the incorporation of their mascot Horatio.

CLIENT

Hertz

AGENCY

Beber Silverstien Group

SCOPE OF WORK

Advertising
Branding
Strategy
Visual Design