Amazon & Beyond
In order to create awareness of and deliver visitors to the Zoo I created a series of attention-grabbing, odd sized newspaper ads, a 40ft banner on the Miami Herald building, a guerilla campaign that consisted of eight 12ft crates spread throughout downtown Miami and crate-related TV and radio spots.
Weekend zoo attendance increased by more than 100% over the previous years. And on opening day, MetroZoo saw the highest single day attendance on record.
CLIENT
Miami Metro Zoo
AGENCY
Beber Silverstien Group
SCOPE OF WORK
Advertising/TV
Marketing Materials
Messaging
Photo Retouching
Product/Packaging Design
Signage/Banners
Strategy
