I developed a comprehensive brand personality and positioning for Night Hotels that was young and fresh with a unique irreverent tone. Night Hotels is the affordably-syled “NOTEL HOTEL” that embraces everything cool and kitschy about road side motels. The Night concept is unique amongst lifestyle hotels. My designs  show creative use of nostalgic elements, referencing music, street art and intelligent writing.

The brand’s unique concept is attracting interest from hotel owners and developers and it’s poised for fast-growth in primary and secondary markets.

CLIENT

Wyndham Hotel Group

AGENCY

NM+U

SCOPE OF WORK

Advertising
Branding
E-Blast Templates
Identity Design
Marketing Materials
Messaging
Strategy
Signage/Banners
Visual Design