Rising Above
Phoenix Fight Gear was founded to create the best quality fight and sparring gear possible. My goal for PFG was to create a brand that would pull it ahead of its competitors and reflect the quality and care that goes into each piece of equipment.
This began with the development of a strong logo that blends Asian philosophy with MMA flare. Throughout the work there are undertones of the octagon ring made famous by the UFC and other MMA arenas.
CLIENT
Phoenix Fight Gear
AGENCY
SIMPLY180
SCOPE OF WORK
Branding
Identity Design
Logo Design
Marketing Materials
Photo Retouching
Product Design
Visual Design
Front-End Web Design
