Corporate Rebranding
Practice Management Resources provides consulting services, technology, and support to help improve the management of Medicare Advantage patients.
Originally the PMR brand had no logo or brand positioning. I developed a fresh and engaging feel for the brand that focused on the concepts of partnership and sharing. The color palette has a range of options which I used to create a friendly patient/result focused brand presence.
The campaign included a full range of all new printed materials, brand guidelines and an adaptive website.
CLIENT
Practice Management Resources
CREATIVE DIRECTOR
Jason Absher
SCOPE OF WORK
Branding
Identity Design
Logo Design
Visual Design
Front-End Web Design