Past campaigns focused more on the Wyndham Hotel brands and not the consumer. They served as a way to educate members but lacked any emotional or human appeal. That's where I came in.

I created a campaign that was unique and ownable not only from a visual standpoint but from a branding standpoint as well. My concept was to show the joy and excitement of getting something meaningful from a loyalty program. This idea brought down the barriers for consumers and showed them that their reward points were not just conceptual but very tangible rewards that they could actually get to use.

CLIENT

Wyndham Hotel Group

AGENCY

NM+U

SCOPE OF WORK

Branding
Marketing Materials
Messaging
Product Design
Strategy